Revitalize and Modernize the Economy: Core Value Chapter SynopsisINTRODUCTION • Explore the “Future of Tourism” – anticipating future trend is pivotal, connecting to the “Preferred Future” of HHI, better understand potential to stimulate and market for alternative tourism (heritage, eco, outdoor recreation, culinary). • Focus on restoration and revitalization – offers opportunity for modernization without expansion of footprint through technology and new building materials (new design options). • Build relevance to young professionals – represent the “new economy”, need to embrace technology and offer options to live/work. • Health aging economy – offer economic opportunities in healthcare, healthy aging and active retiree support, opportunity to leverage healthcare, technology, and retiree support to support quality of life. • Consider research on how to trigger a boost in the local restoration and revitalization economy and capacity. • We should strive for sustainable economic development that meets the needs of the present without compromising the ability of future generations to meet their own needs.ISSUES/ EXISTING CONDITIONS/ CONSTRAINTS • Develop a more diverse, resilient and sustainable Island economy • To have an appropriate mix of land uses to meet the needs of existing and future populations. To have an appropriate mix of land uses to accommodate permanent and seasonal populations and existing market demands is important to sustain the Town’s high quality of life. See Excellence Strategy 3.3 • Evaluate annexation beyond the physical boundaries of the Island and should take into consideration purposes other than physical growth, such as regulation of the bridge and land beyond the existing municipal boundaries. • Consider flexibility within the LMO to address future development and redevelopment of existing sites. Areas of existing and future redevelopment should be reviewed and identified and additional TIF districts considered. • Encourage short term rentals to locate and/or redevelop in areas that have available supporting infrastructure. Consider flexibility to upgrade and maintain inventory of timeshare/short term rental to allow for redevelopment to meet market demands and eliminate functional obsolescence. • Consider the impact of the seasonal workforce on the economy. • To monitor nonconforming uses and consider flexible regulations for redevelopment. Evaluate the zoning districts or regulations of the districts when high concentrations of nonconforming properties by use exist to determine if amendments are appropriate.Economy Work GroupEWG_4e1b15fa-8e49-11e9-ad10-a39f1e1ca46fJayme LopkoSubmitterTaylor LaddThis StratML rendition is based upon an E-mail attachment forwarded by Taylor Ladd on January 8, 2020._afd61df8-3286-11ea-9348-3e5d0e83ea00_afd61f92-3286-11ea-9348-3e5d0e83ea00AccessContinue to improve access to HHI._afd620a0-3286-11ea-9348-3e5d0e83ea001Keyword: Access. Elements: Community Facilities, Economic Development, Transportation, Priority Investment... About this Goal: • Inclusive of both physical access to the Island as well as technological access on the Island.Transit & Technology InfrastructureEncourage transit and technology providers to design and build consistent infrastructure coverage to/from and throughout the island to stay cost competitive and provide a prosperous economy._afd621cc-3286-11ea-9348-3e5d0e83ea001.1Transit ProvidersTechnology ProvidersTransportation OptionsConsider diverse transportation options for alternate means of access to the Island._afd622da-3286-11ea-9348-3e5d0e83ea001.2See Infrastructure Strategy 1.8AirportContinue to work with Beaufort County to modernize and revitalize the Hilton Head Airport._afd6244c-3286-11ea-9348-3e5d0e83ea001.2.1Beaufort CountyPublic TransportationWork with transportation partners to increase options for public transportation throughout the region to attract workforce and visitors._afd6256e-3286-11ea-9348-3e5d0e83ea001.2.2Transportation PartnersWorkforceVisitorsSee Regional Tactic 3.1.9Transit ConnectionsComplement public transit operations such as those of the Palmetto Breeze (LRTA) by connecting transit stops with employment destinations and tourist destinations._afd6262c-3286-11ea-9348-3e5d0e83ea001.2.3Palmetto BreezeEmployersWorkersTouristsSee Regional Tactic 3.1.4PathwaysContinue to promote the Island Multi-Use Pathway System as a viable alternative to auto-oriented transportations._afd626ea-3286-11ea-9348-3e5d0e83ea001.2.4PrioritiesGive priority to transportation programs that retain existing businesses and attract new businesses to the area._afd627a8-3286-11ea-9348-3e5d0e83ea001.2.5BusinessesMarine TransportationEvaluate options to integrate marine-based transportation that has the potential to serve Town residents, visitors, and employees, reduce vehicular trips on Island roads, or increase revenue through expanded tourism into the transportation network._afd62866-3286-11ea-9348-3e5d0e83ea001.2.6ResidentsVisitorsEmployeesSee Regional Tactic 3.1.5BusinessesAttract more diverse business, specifically those with high intellectual capacity and a small footprint._afd62924-3286-11ea-9348-3e5d0e83ea002Keyword: Business. Elements: Economic Development... About this Goal: • With the change in trends and the limited business property opportunities, a focus on attracting smaller, possibly start-up, businesses or redevelopment should be encouraged.TelecommutingConsider incentives for businesses that promote telecommuting or working from home._afd629ec-3286-11ea-9348-3e5d0e83ea002.1MarketingCollaborate and coordinate with existing organizations to market and expand upon Hilton Head Island’s diverse economic opportunities._afd62aaa-3286-11ea-9348-3e5d0e83ea002.2Start-UpsFoster and encourage new business start-ups._afd62b72-3286-11ea-9348-3e5d0e83ea002.3GrowthManage evolving economic growth while maintaining Hilton Head Island’s unique aesthetics._afd62c62-3286-11ea-9348-3e5d0e83ea003Keyword: Growth Management. Elements: Cultural Resources, Natural Resources, Population, Housing, Economic Development, Land Use.RedevelopmentSupport sustainable redevelopment that preserves the environment and brings economic benefits._afd62dac-3286-11ea-9348-3e5d0e83ea003.1TrendsMonitor demographics and economic trends to manage emerging growth and changes._afd62eb0-3286-11ea-9348-3e5d0e83ea003.2See Excellence Strategy 2.5Daily & Seasonal PopulationMaintain information to track the Island’s actual daytime and seasonal populations including the impacts of the commuting workforce and the seasonal tourist population._afd62f8c-3286-11ea-9348-3e5d0e83ea003.2.1Housing TrendsMonitor trends in housing development to provide housing options that meet market demands._afd6305e-3286-11ea-9348-3e5d0e83ea003.2.2DataProvide data as needed or requested to support other agencies or organizations._afd63126-3286-11ea-9348-3e5d0e83ea003.2.3Aging StructuresMonitor areas that have high concentrations of aging structures to target for potential redevelopment._afd63202-3286-11ea-9348-3e5d0e83ea003.3RedevelopmentTarget areas for redevelopment using information such as age of structure, assisting with reducing vulnerability of structures to storms and natural disaster events due to noncompliance to current building codes, and areas that no longer meet market demands._afd632d4-3286-11ea-9348-3e5d0e83ea003.3.1Rehabilitation & ConversionResearch opportunities to encourage property owners of unsafe or dilapidated structures to rehabilitate and convert the buildings to workforce housing as a means to provide both redevelopment and additional housing._afd633a6-3286-11ea-9348-3e5d0e83ea003.3.2Property OwnersRe-Purposing & RevitalizationEncourage repurposing or revitalization of existing commercial spaces/structures or buildings through flexibility or incentives for redevelopment._afd63482-3286-11ea-9348-3e5d0e83ea003.4Commercial Property OwnersDevelopment GuidanceExplore innovative methods to guide development in appropriate locations an areas with the Town._afd635a4-3286-11ea-9348-3e5d0e83ea003.5HousingEncourage a variety of housing types to meet the needs of the population._afd6368a-3286-11ea-9348-3e5d0e83ea003.6Appearance StandardsConsider adopting appearance standards to increase or maintain property values of adjacent or near-by properties._afd637e8-3286-11ea-9348-3e5d0e83ea003.7TourismExplore, understand, prepare for, and adapt to the future of tourism._afd63a04-3286-11ea-9348-3e5d0e83ea004Keyword: Tourism. Elements: Cultural Resources, Natural Resources, Economic Development.Preparation & AdaptionWork with the Town’s DMO to prepare for and adapt to the future of tourism._afd63af4-3286-11ea-9348-3e5d0e83ea004.1DMOSeasonalityConsider options to decrease seasonality and use shoulder seasons to make Hilton Head Island a year round destination (arts, education, culinary, sports)._afd63be4-3286-11ea-9348-3e5d0e83ea004.1.1TrendsCommission a study to look at long term tourism trends and the potential to broaden the year round tourism on the Island._afd63cca-3286-11ea-9348-3e5d0e83ea004.1.2Evolution & AdaptionPosition Hilton Head Island to evolve and adapt the tourism industry in promising new directions, which are aligned with the Town’s Vision and Core Values._afd63dba-3286-11ea-9348-3e5d0e83ea004.1.3Tourism IndustryDiversificationDiversify tourism while protecting the natural environment._afd63ef0-3286-11ea-9348-3e5d0e83ea004.1.4PromotionPromote the Island as a world class, but quiet, well-maintained, coastal Island residential and resort community with high speed telecommunication capability, road, sea and air access, where it is possible to operate with remote capability (telecommunting) and also enjoy a rich Island lifestyle._afd63fe0-3286-11ea-9348-3e5d0e83ea004.1.5See Our Ideals of Excellence.Corporate MeetingsIncrease focus on major national and international corporations with a view to becoming a premier corporate meeting location._afd640d0-3286-11ea-9348-3e5d0e83ea004.1.6Major CorporationsEconomic BalanceStrive for a balance between tourism and resident economies._afd641ca-3286-11ea-9348-3e5d0e83ea004.2TouristsResidentsBranding & MarketingCollaborate with organizations to market globally a clear brand of Hilton Head Island and what makes the Island unique._afd642ba-3286-11ea-9348-3e5d0e83ea004.3Ambassador ProgramSupport the Hilton Head Island Ambassador Program offered by the University of South Carolina Beaufort._afd643b4-3286-11ea-9348-3e5d0e83ea004.3.1University of South Carolina BeaufortCarbon FootprintEncourage the tourism industry on the Island to offer visitors a chance to mitigate their travel carbon footprint._afd64666-3286-11ea-9348-3e5d0e83ea004.4Tourism IndustryVisitorsSpecial EventsContinue to support special events such as the Heritage Golf Tournament, Concours d’Elegans, etc._afd6477e-3286-11ea-9348-3e5d0e83ea004.5Heritage Golf TournamentConcours d’ElegansArts, Culture & HistoryContinue to support existing arts, culture, and history organizations through ATAX funding._afd64878-3286-11ea-9348-3e5d0e83ea004.6Arts OrganizationsCulture OrganizationsHistory OrganizationsSee Inclusive Strategy 8.3Arts Venues & ProgramsResearch the economic benefits and return on investment for expanding arts venues and programs as a means to attract and enrich the Island experience for residents and visitors._afd64986-3286-11ea-9348-3e5d0e83ea004.6.1ResidentsVisitorsPopulationAttract and support a diverse/dynamic local population._afd64a8a-3286-11ea-9348-3e5d0e83ea005Keyword: Population. Elements: Population, Community Facilities, Economic Development. See Inclusive Goal 5 Young ProfessionalsBuild relevance to young professionals that represent the “new economy” by embracing technology and offering live/work options._afd64c42-3286-11ea-9348-3e5d0e83ea005.1Young ProfessionalsTechnologyEmbrace technology that will allow opportunities to work remotely or from home._afd64d64-3286-11ea-9348-3e5d0e83ea005.2See Excellence Tactic 2.10.1AgingFoster an economy that includes support for a healthy aging population and allows for aging in place._afd64e68-3286-11ea-9348-3e5d0e83ea005.3Older ResidentsElderly PopulationWork with appropriate organizations that can help the Town to best utilize and support its older population._afd64f76-3286-11ea-9348-3e5d0e83ea005.3.1Older PopulationHousing OptionsEncourage housing options that provide opportunities for residents to age in place._afd65098-3286-11ea-9348-3e5d0e83ea005.3.2ResidentsEconomic EnvironmentBe a community with an excellent, vigorous economic environment that attracts young people or incentivizes them to stay and thrive as adults economically, socially, emotionally and physically._afd651a6-3286-11ea-9348-3e5d0e83ea005.4 Young PeopleAdultsFamilies & Young AdultsCooperate with organizations such as the Town’s DMO to promote growth of the family and resident young adult population while continuing to promote the Island as a desirable destination for retirees and visitors._afd652b4-3286-11ea-9348-3e5d0e83ea005.4.1DMOFamiliesYoung AdultsRetireesVisitorsMedical CareRecognize the expanding needs of specialty medical care in the region._afd653d6-3286-11ea-9348-3e5d0e83ea005.5Medical Care ProvidersHealth CareCoordinate with health care providers to access adequate, cost effective health care services for the Island’s aging population as well as residents and visitors._afd654f8-3286-11ea-9348-3e5d0e83ea005.5.1Health Care ProvidersAging PopulationResidentsVisitorsSee Inclusive Strategy 7.4VolunteerismLeverage the deep experience and skills of retirees and their volunteerism to publicize the human capital on the Island._afd65610-3286-11ea-9348-3e5d0e83ea005.6RetireesVolunteersSee Excellence Strategy 2.11WorkforceHave a high quality, sustainable workforce._afd65746-3286-11ea-9348-3e5d0e83ea006Keyword: Workforce. Elements: Housing, Community Facilities, Transportation.HousingEnsure the development of workforce housing through effective incentives._afd65868-3286-11ea-9348-3e5d0e83ea006.1See Connected Strategy 4.3, Inclusive Strategy 3.3, Infrastructure Strategy 6.1, Regional Goal 2Housing PlanPursue the recommendations from the Workforce Housing Strategic Plan._afd65980-3286-11ea-9348-3e5d0e83ea006.1.1Moderate Income HousingIdentify methods to support construction of new moderate income housing by 2024._afd65ab6-3286-11ea-9348-3e5d0e83ea006.1.2Home OwnershipSupport programs aimed at increasing home ownership (e.g. Habitat for Humanity)._afd65c00-3286-11ea-9348-3e5d0e83ea006.1.3Habitat for HumanityTown PropertiesConsider developing a master plan for Town-owned properties that considers future development projects or land swaps for workforce housing._afd65d5e-3286-11ea-9348-3e5d0e83ea006.1.4Land AcquisitionReview the land acquisition program to determine if a workforce housing component would be an appropriate modification._afd65eee-3286-11ea-9348-3e5d0e83ea006.1.5Demographics & TrendsMonitor changing demographics and trends in housing development to provide housing options to meet market demands._afd66024-3286-11ea-9348-3e5d0e83ea006.1.6EducationContinue to educate the public on the potential impact on their daily quality of life that is directly affected by the supply or lack thereof workforce housing._afd66150-3286-11ea-9348-3e5d0e83ea006.1.7Education & TrainingCoordinate with educational institutions/agencies to meet the educational and training needs of Island’s population and workforce._afd66290-3286-11ea-9348-3e5d0e83ea006.2Educational InstitutionsEducational AgenciesWorkforceEducation NeedsCollaborate with local industry to determine education needs for now and in future._afd663c6-3286-11ea-9348-3e5d0e83ea006.2.1Local IndustryEducational OpportunitiesEncourage diverse educational opportunities that will prepare students for a career, including two-year trade schools._afd664fc-3286-11ea-9348-3e5d0e83ea006.2.2StudentsTrade SchoolsWages & BenefitsEvaluate results of Town staff wage and benefit analysis to ensure diverse job offerings with competitive wages._afd667e0-3286-11ea-9348-3e5d0e83ea006.3Town StaffTransportation OptionsEvaluate transportation options for the workforce._afd6692a-3286-11ea-9348-3e5d0e83ea006.4WorkforcePublic TransportationSupport enhancements to the public transportation network, such as continued integration of bike racks on buses and linking pathways to bus stops, to providing a link to off-island users._afd66a60-3286-11ea-9348-3e5d0e83ea006.4.1Regional TransitSupport the coordination of regional public transit to serve the mainland and the Island for the commuting workforce._afd66bb4-3286-11ea-9348-3e5d0e83ea006.4.2Commuting WorkforceSee Regional Tactic 3.1.92020-01-062020-01-08OwenAmburOwen.Ambur@verizon.net